UC Berkeley’s new Twitch studio gives student-athletes a place to build their audiences

Cal has opened an on-campus production studio where student-athletes across all sports can go live on the school’s StreamU ...

Cal renames California Memorial Stadium, landing an AI branding deal

Cal announced on Sept. 24, a bold new move to rebrand the California Golden Bears' home stadium and attract new revenue for its athletics department.

UC Berkeley wants to turn its student athletes into social media stars on Twitch

UC Berkeley is investing in its student-athletes’ public personas with a new on-campus content studio built exclusively to ...
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The University of California knows its stereotypes. How does college football fit in?

California Golden Bears mascot Oski rides a bike onto the field before a game between Cal and Virginia on Nov. 1. Trinity Machan / Icon Sportswire via Getty Images BERKELEY, Calif. — Ron Rivera ...

Cal’s Memorial Stadium gets a new name: Meet Databricks Field

BERKELEY, Calif. (KRON) — Cal football is getting a new name on its home turf. Cal Athletics and Databricks have announced a multi-year partnership that will rename the Golden Bears’ football venue ...

The last Memorial Stadium shows rocked so hard UC Berkeley banned concerts

Cal students camped overnight for tickets to see an iconic rock star make history.
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Cal makes Ron Rivera one of college football's highest-paid GMs

University of California-Berkeley made former NFL coach Ron Rivera one of the highest-paid general managers in college football when it hired him last March, according to new compensation information ...

Biggest-Ever Cal Athletics Sponsorship Deal Comes Via $190 Billion Company Started By Berkeley Researchers

The roots of the sponsorship deal, the largest in the athletic program’s history, date back to Berkeley’s Soda Hall where seven researchers started Databricks, now valued at $190 billion.